The Mad Optimist | Custom soap, lip balm, and bath soak making studio. As seen on ABC's 'Shark Tank'. All-natural, vegan, halal, gluten-free custom soap!

Do a happy dance! Orders guaranteed to ship out in 14 days or less. $10 flat rate shipping in the U.S.

Choose Good.

From soaps to soaks, we’re making bodycare products that are meant to be loved. We’re eternally optimistic that our good vibes will rub off on everyone.

SHOP POPULAR PRODUCTS BUILD YOUR BODY CARE

We’re crazy about WHAT’S YOURS.

Our products are your products.

We help you personalize exactly what you want in every way, shape, form and smell

It’s bodycare that’s all you and all good.

Pick Your Product

Choose Ingredients

Personalize

Choose Your Price

BUILD YOUR BODYCARE

We’re crazy about WHAT’S INSIDE.

We have mad respect for Mother Nature, that’s why we use only all-natural,
plant-based ingredients inside every product.

Our bodycare is vegan, cruelty-free, always all-natural, halal,
non-GMO, and made from scratch to exact specifications.

We’re the CRAZY ONES.

The Mad Optimist is based in Bloomington, Indiana and owned and operated by three
best friends and soapsmiths—brothers Mohammed A. and Mohammed M. Mahdi and Anthony Duncan.

Here’s hoping that every time you use a Mad Optimist product a little optimism rubs off onto you!