Category: Ingredient Spotlight

Today we’re highlighting one of wonderful ingredients, and the wonderful suppliers they come from: our organic fair-trade shea butter from Baraka Shea Butter!

From the sun's rays to air-conditioning overload, summertime can really dry you out! So, for a limited time this summer, we've adding three super-moisturizing new add-ins to The Mad Optimist mix—mango butter, shea butter, and cocoa butter!

Just what's the difference between Lavandin and Lavender? We've got the 411 on all things Lavandula, some customer favorite recipes, and a couple of new concoctions for you to try, too.

At The Mad Optimist, we decided early on only to use palm oil that has been certified by the Roundtable on Sustainable Palm Oil (RSPO) and the Rainforest Alliance—and that's just the beginning.

We love learning from our customers. Recently, one of them wrote: “Thank you for making gluten-free products and being an advocate for those of us with [celiac] disease. One correction I’d like to make to your explanation on your website is that celiac disease is not an 'extreme allergy.' It’s not an allergy at all but it IS an autoimmune disease.“ We've revised our celiac information accordingly. Check it out here!

Variety is the spice of life, so we thought we'd add some ground cardamom seed to our ingredient mix at The Mad Optimist!

If you like a good scrubbing, you're in luck. Now you can add pumice powder as an exfoliant when you customize your own soap. The pulverized volcanic rock is pleasantly rough—and somewhat complex to describe...