Tag: humanifesto

At The Mad Optimist, we want to create and model new and better ways of doing business. That’s why we’re one of the first online e-commerce sites with a sliding, “pay-what-you-can-afford” pricing model!

Our story of creating halal soap and bodycare products started way back 2012, when we learned that when you shower with most traditional soap, you’re actually slathering animal fat all over your body. As Muslims and vegans, we don’t eat meat and hated the idea of “cleaning” our bodies with animal fat!