Givember 2022 is here! You might be wondering, what is Givember, and how is it different from “holiday season” or “November + December” and why we give it a special name. Read on to find out!

At The Mad Optimist, we want to create and model new and better ways of doing business. That’s why we’re one of the first online e-commerce sites with a sliding, “pay-what-you-can-afford” pricing model!

Our story of creating halal soap and bodycare products started way back 2012, when we learned that when you shower with most traditional soap, you’re actually slathering animal fat all over your body. As Muslims and vegans, we don’t eat meat and hated the idea of “cleaning” our bodies with animal fat!

We are donating 100 percent of TheMadOptimist.com revenue—not just profits!—generated from 8 pm to 2:59 a.m. Eastern time on May 15th. During this time, we’ll be appearing on Shark Tank on ABC.

Today we’re highlighting one of wonderful ingredients, and the wonderful suppliers they come from: our organic fair-trade shea butter from Baraka Shea Butter!

We love making soaps that make people feel good. And teaming up with like-minded operations to create exciting new products—well, it puts us in quite a lather.

We just learned that we will be appearing on ABC's hit series Shark Tank Friday, May 15th at 8pm EDT!

Even during these tough times, it can be hard to remember to wash your hands for the recommended 20 seconds or more that will neutralize the coronavirus. We’re here to help!

In the face of the COVID-19 coronavirus pandemic, the only thing we want to spread is our sense of optimism and well wishes for you!

We’re not the only ones with big ideas, brave ideals and bold values. Our partners at LPK, a global brand design and innovation agency, are like-minded, human-centric and a little crazy for good too.